We’re building a movement of change agents. We offer financial planning that cares for people and planet.
Make your money. Make a difference. Make your money. Make a difference.
Make your money. Make a difference. Make your money. Make a difference.
We’re UNLESS Financial.
We exist to help you make financial decisions that grow your wealth and shape the world, for the better. Our team of expert financial advisers can help you harness your capital to build a future you can be proud of – one that drives climate solutions, social justice, and lasting change.
We have an opportunity now to shift capital towards real-world impact. That’s why we’re creating a new approach to financial advice – removing barriers, challenging outdated thinking, and helping Australians put their money where it matters. Because what we do now will define the future.
Meet your Financial Advisers
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Dave Rae
CO-FOUNDER and FINANCIAL ADVISER
Dave is a Certified Responsible Investment Adviser with over 20 years of experience in financial planning. He specialises in building "portfolios of purpose" — aligning clients' financial strategies with their values to drive real-world impact.Recognised as one of Financial Standard's Power 50 Most Influential Advisers, Dave served as a director of the Responsible Investment Association Australasia (RIAA) from 2019 to 2023 and holds RIAA’s Certified Responsible Investment Adviser accreditation.
He is a long-time advocate for responsible investing, climate action and democratic integrity, and contributes regularly to national conversations through publications like the Australian Financial Review and Sydney Morning Herald. Dave is also an active impact investor, focused on environmental and social themes.
Holding a Bachelor of Economics (Accounting) and a Graduate Diploma in Financial Planning, he is also a CERTIFIED FINANCIAL PLANNERâ„¢.
Dave is passionate about educating clients and the wider industry on how investments can create positive change without compromising returns. Outside of work, he enjoys road cycling, mountain biking, and living a life of balance and purpose.
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Justin Medcalf
CO-FOUNDER and FINANCIAL ADVISER
Justin is a Certified Responsible Investment Adviser with nearly 20 years of experience in responsible investment, ethical finance and innovation. He helps individuals, families and NFPs align their finances with their values to shape a more just and regenerative future, grounded in long-term thinking and meaningful outcomes.
Before co-founding UNLESS, Justin was a Financial Adviser at Ethinvest, served nearly a decade on the board of RIAA, co-founded the Ethical Advisers’ Co-op and led The Emerald Club, where he launched Australia’s first platform dedicated to responsible investment for retail and wholesale clients.
He has contributed on ethical finance for The Guardian and Australian Financial Review, and is regularly invited to contribute his perspective on finance’s role in accelerating positive change.
Holding a Bachelor of Commerce (Accounting) and an Advanced Diploma of Financial Services, Justin is also a Fellow of the Centre for Sustainability Leadership, with a deep interest in systems change and catalytic impact.
Outside of work, he is a Non-Executive Director at Parents for Climate, a community fire unit member, and a dad of two. You’ll often find him coaching his son’s soccer team, working on a DIY project, or spending time in nature with his family.
Meet our Leadership Team
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Marissa Theodorou
CO-FOUNDER and
CHIEF SUSTAINABILITY OFFICERAs Co-Founder of UNLESS, Marissa brings expertise in sustainable finance and shareholder advocacy, helping clients make confident financial decisions that align with their values and create real-world impact.
She has over six years of experience working with individuals, families and NGOs, including at Ethinvest, where she led shareholder engagement and collaborated with advocacy groups on climate and human rights issues in banking and fossil fuels.
Marissa holds a Bachelor of Business, a Graduate Diploma of Financial Planning (Distinction) and a Diploma in UN Studies. She is currently based in Amsterdam, completing a Master’s in Economics (Global Challenges), and leads UNLESS’s sustainability strategy.
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Bella Rose
SENIOR CLIENT RELATIONSHIP MANAGER
Bella brings a calm, thoughtful presence to UNLESS, helping guide clients through every stage of the advice journey with care and clarity. She draws on broad technical experience across strategy, modelling and implementation to ensure our clients feel supported and empowered.
Before joining UNLESS, Bella worked at William Buck and HLB Mann Judd, managing client relationships and assisting in private investment execution and strategic advice.
She holds a Bachelor of Economics and Finance (Distinction) and is completing a Certificate in Carbon Literacy. Bella is also an active mentor and volunteer, supporting financial inclusion, youth development and social impact through her work with Global Sisters, RESN and A Sound Life.
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Lucy Sundberg
CHIEF INNOVATION OFFICER (Fractional)
As the Fractional Chief Innovation Officer, Lucy brings a creative, future-focused lens to impact-driven strategies, helping shape a seamless and engaging experience for Unless’ clients. Lucy believes that every business can be regenerative, with 13+ years of experience partnering with small to large organisations, globally.Formerly, Lucy established the Sustainability Studio at Accenture Song in APAC after her time at Fjord - Innovation Design agency in APAC & Europe, where she led transformative projects, winning the Cannes Titanium Award for her teams’ work with Tuvalu Digital Nation. She is also the Co-Founder of Perspectives, a Berlin-based art exhibition series amplifying diverse voices on critical social issues. And is an alumni of the Regenesis Institute.
Why Get Involved?
The way we direct money today shapes the world we live in tomorrow. Unless Financial is bringing something new to an already growing movement - turbocharging change by harnessing the power of financial advice to support the biggest financial decisions you will make in your life.
Our approach is built on whole-of-life planning, meeting you where you’re at and ensuring your financial strategy evolves with you.
We believe ethical and impact investing should be simple and transparent, giving you the clarity to make informed decisions. You shouldn’t have to choose between purpose and performance - we provide the confidence to invest with impact while securing your financial future.
We stand by our accountability, ensuring your money creates real, measurable change. Most importantly, we see financial planning as a partnership - working with you to align your wealth with what matters most.
Now is the time to act. Because where money flows, change follows.
Get in touch
We are building the future of financial planning. Until our full launch in the 2nd half of 2025, we’re only able to take on a select number of clients.
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Where to Find Us
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Sydney / Gadigal
The Commons, 388 George Street, Sydney NSW 2000
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Canberra / Ngunnawal
100 Wakefield Gardens, Ainslie ACT 2602
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Melbourne / Naarm
Sanders Place, 11-15 Albert Street, Richmond, VIC 3121